ARM Tech Con

In the final year of a long-term contract with an outside party, ARM didn’t actually own their own user conference. The other party had treated this event as a revenue generator, and the conference had suffered as a result. Arm engaged us to improve attendee experience in their keynotes, so we put together a small but effective team and designed as much screen as could fit into the space. Due to the intimate nature of the room, we reserved IMAG for the audience in the back only. ARM worked with their presenters to build all content in 3:1 aspect and the results were fantastic!